70s Style & Design
CHAPTER 1: FROM POP TO POSTMODERNISM
chapters:
The reaction against lean, clean modernism, set in motion by the 60s pop movement, really came on stream in the 70s. Good taste continued to be challenged (but not just in the clichéd orange-and-brown-and-man-made-fibres way) and pluralism ruled. London boutique Mr Freedom and Italian label Fiorucci collaged 40s and 50s Americana for their fun, flash fashion, while Italian design collective Studio Alchimia rejected modernism's 'less is more' dictum in favour of radical experimentation with form and the return of decoration as a symbolic language, ideas that were also utilised by postmodern architects such as Philip Johnson, who crowned New York’s AT&T skyscraper with a Chippendale top.
Also includes: Ace, Alan Aldridge, Caroline Baker, Barney Bubbles, Thea Cadabra, Anna Castelli Ferrieri, Jean-Charles de Castelbajac, Terry de Havilland, Michele De Lucchi, Malcolm Garrett, Milton Glaser, Habitat, Mick Haggerty, George Hardie, Allen Jones, Kitsch-22, Shiro Kuramata, Serge Lutens, Alessandro Mendini, Claude Montana, Charles Moore, Pamla Motown, Thierry Mugler, Nova magazine, Jim O’Connor, Harri Peccinotti, Gaetano Pesce, SITE, Ettore Sottsass, Swanky Modes, Underground Interiors, Venturi Scott Brown and Associates, Wonder Workshop, Kansai Yamamoto